UGC briefs
Not a paragraph of suggestions. A production-ready document a creator or editor can shoot from today — hooks, script, shot list, on-screen text, and cut-downs included.
Reuse the mechanism, not the execution.
Aura: the “stop doing the expert habit” confession
Reuse the mechanism — change the product, audience, and CTA.
Hook 1
“I stopped doing the #1 thing everyone told me to do for my skin.”
Script
Here’s the thing nobody tells skincare-curious people…
Why a full brief
An idea isn’t a brief.
Most tools hand you a concept and a caption, then leave the hard 90% to you — the script, the shots, the placements, the lengths. That gap is where momentum dies and where the work stalls between “good idea” and “published.”
A Clipmine brief closes the gap. Everything a creator needs to shoot is in one document, in the order they’ll use it.
A loose idea
“Do a confession-style hook about skincare and add a demo.”
Now what? You still have to write it, plan it, and figure out the lengths.
A Clipmine brief
Concept, angle, five hooks, final script, shot list, on-screen text, placements, CTA, caption, and three cut-downs.
Hand it to a creator. They shoot.
Anatomy of a brief
Seventeen parts. One document.
Every brief is built from the same structure, so your team learns to read them fast and produce from them faster.
Concept title
A short, memorable name for the idea so your team can talk about it without re-watching the source.
Strategic angle
The specific way in — the framing that earns attention before anyone explains the product.
Persona
Who is on camera and who they’re talking to. Voice, posture, and the relationship to the viewer.
Pain point
The friction the video presses on. Stated plainly, in the viewer’s words, not yours.
Desired emotion
The feeling the video is engineered to produce — recognition, relief, mild outrage, curiosity.
Five hooks
Five distinct first lines to test. Same mechanism, different openings, so you’re not betting on one.
Voice-over script
A final, speakable script — written to be read aloud, paced for short-form, not a blog paragraph.
Shot-by-shot plan
Each beat as its own shot: framing, what’s happening, and roughly how long it holds.
On-screen text
The captions and callouts that carry the message with the sound off.
App-recording placements
Exactly where to drop a screen recording of your product, and what to show in it.
B-roll notes
Supporting cutaways to film or pull, so the editor isn’t inventing coverage on the fly.
CTA
One clear ask, written to match the angle — not a generic “link in bio.”
Caption
A post caption that fits the platform and reinforces the hook instead of repeating it.
Creator instructions
Plain-language direction a creator can follow without a kickoff call.
Originality notes
What we preserved from the source, what we changed, and what you must not copy.
Required assets
The list of footage, screens, and props you need before a shoot day.
Cut-downs
15, 30, and 45-second versions, so one shoot becomes three publishable lengths.
Preserved
- Hook mechanism
- Emotional sequence
- Structure
- Pacing
Changed
- Product & audience
- Script & wording
- Scenes & examples
- Voice & CTA
The principle
Reuse the mechanism, not the execution.
A brief built by copying a video gets you a clone — same script, same scenes, same risk of looking derivative. A Clipmine brief does the opposite. It keeps the thing that made the original work and rewrites everything that made it someone else’s.
The originality notes in every brief spell this out: here’s the pattern we preserved, here’s what we changed for you, and here’s the line you shouldn’t cross. Honest about where the idea came from, clear about why yours is your own.
Cut-downs
One shoot. Three lengths.
Every brief includes 15, 30, and 45-second versions of the same concept — which beats to keep, which to drop, and where each one ends. You film once and walk away with three publishable cuts for different placements.
- 15s — the hook and the single sharpest beat, built for the feed.
- 30s — the core argument with one proof point and the CTA.
- 45s — the full sequence with demo and b-roll for the cases that need it.
Feed cut
Hook → sharpest beat → CTA
Standard cut
Hook → argument → proof → CTA
Full cut
Hook → argument → demo → b-roll → CTA
Built to hand off
No kickoff call required.
The brief is written for the person who actually makes the video — a creator you hired, an editor on your team, or yourself at 11pm.
For creators
Plain creator instructions and required assets mean they can shoot without a briefing call or a back-and-forth thread.
For editors
A shot-by-shot plan, on-screen text, and app-recording placements map directly onto a timeline.
For founders
Five hooks and three cut-downs give you variants to test instead of a single bet you have to defend.
Stop staring at a saved Reel wondering how to make your own. Get the whole document — hooks, script, shots, and cut-downs — and start producing.