For consumer mobile apps
You’re a small team shipping a consumer app. Growth lives on short-form video — and the concepts run out faster than you can make them. Clipmine turns the videos you already notice into briefs you can actually shoot.
Built for teams of 1–20, not agencies.
“I stopped doing the one thing every esthetician told me to do…”
@example.skincare
“The confession hook.”
Aura: the “stop doing the expert habit” confession
Reuse the mechanism — change the product, audience, and CTA.
Hook 1
“I stopped doing the #1 thing everyone told me to do for my skin.”
Script
Here’s the thing nobody tells skincare-curious people…
Who this is for
Beauty, skincare, wellness, fitness, habit, productivity, education, finance, dating — the categories differ, the problem is the same. You compete for attention in the feed and you don’t have a dedicated creative-intelligence function to keep up.
The problem
Most small app teams know which videos work when they see them. What they lack is a repeatable way to turn that instinct into the next thing they shoot — before the reference is forgotten.
Concept fatigue every week
You need fresh short-form angles on a weekly cadence, but the ideas dry up faster than the calendar fills.
No creative-intelligence team
There’s no analyst whose job is to study what’s working. It falls to whoever has time — usually nobody.
The Saved folder graveyard
Good references pile up in DMs, Notes, and bookmarks, then never become anything you actually shoot.
The workflow
This is how a small app team uses Clipmine in a normal week — no new hire, no process to maintain.
Share what already works
When someone on the team scrolls past a Reel or TikTok that lands — a competitor’s install ad, a creator’s organic hit — they share it to Clipmine from the phone. No spreadsheet, no Slack thread that gets buried.
Get the breakdown, not a vibe
Clipmine reads the hook, the structure, the format, and the mechanism that made it move. You see what was observed, what the public metrics say, and where the read is a hypothesis rather than a fact.
Adapt it to your app
Reuse the mechanism, change everything else: your product, your audience, your CTA. The output is built around an install or activation objective, not a generic “make a video” prompt.
Hand off a brief, not homework
Five hooks, a voice-over script, a shot list, on-screen text, app-recording placements, and 15/30/45-second cut-downs. A solo founder can shoot it; a freelance editor can finish it.
Step 1 · Capture
The moment a video catches your eye, send it to Clipmine through the native share sheet. Pick the brand and whether you want a full adaptation or just an analysis. That’s the whole capture step.
- Works from Instagram, TikTok, and your camera roll
- Lands in a shared Clip Inbox the whole team can see
- No copy-pasting links into a doc
“I stopped doing the one thing every esthetician told me to do…”
@example.skincare
Steps 2–4 · Analyze, adapt, brief
The Inbox shows each clip with its signal, hook type, and one clear next action. Open a card and you get the breakdown and an original concept built for your app — ending in a brief a creator or editor can run with the same day.
- Outlier signal and hook type at a glance
- Reusable mechanism separated from what not to copy
- Briefs aimed at install and activation, with cut-downs
“The confession hook.”
Aura: the “stop doing the expert habit” confession
Reuse the mechanism — change the product, audience, and CTA.
Hook 1
“I stopped doing the #1 thing everyone told me to do for my skin.”
Script
Here’s the thing nobody tells skincare-curious people…
Where we’re honest
No tool can guarantee a video performs — too much depends on your product, your offer, and the moment you post. What Clipmine does is shorten the distance between “that worked” and “here’s ours,” and it’s clear about what’s an observation versus a hypothesis. You still bring the judgment; we remove the blank page.
Want to watch competitors test hooks on your behalf? Clipmine can monitor accounts and surface their outliers.
Explore competitor intelligence